5 Tips for Your Outreach Videos; Jeff Downie Shares Some Wisdom

Video is essential for effective Outreach. And – you’d be surprised at how many are not using it or – if they are – are not producing compelling Outreach videos. Don’t let this be you or your organization. In The Book of Outreach for Healthcare; How to Understand & Astonish the Right Customers Consistently there will be content to help you related to Outreach videos. And – there will be a short feature by a very high-level expert in motion and still photography – Jeff Downie of Downie Photography based in Cleveland, Ohio. Jeff is a truly wonderful guy –

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2019 AMTC Just Ended; NOW WHAT? WHAT is your system to organize, curate, configure and communicate CRITICAL NEW KNOWLEDGE with all staff and all customers

WITH AMTC (Air Medical Transport Conference) SOON AT HAND – I SIMPLY HAD TO RE-POST THIS 2018 BLOG I am departing the “Air Medical Transport” industry – but as I am doing so – I will publish a couple more blogs. For those still involved in Air Medical – that crave to innovate and lead – this may provide some insights. AFTER 2019 AMTC – JUST IMAGINE A LITTLE FUTURE FORWARD Your flight program invested huge amounts of hard-to-earn-dollars to enable some staff to go to AMTC. While there – your staff participated in a wide array of educational sessions

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The Book of Outreach for Healthcare; How to Understand & Astonish the Right Customers Consistently

OPENING THE OUTREACH APERTURE Final preparations are in progress to release The Book of Outreach for Healthcare; How to Understand & Astonish the Right Customers Consistently. This innovative text is intended for professionals in healthcare that desire to be highly effective, systematized and state-of-the-art in their Outreach practices. It is derived from the original book created for Outreachers in Critical Medical Aviation but opens up its aperture wider with much more detail and sophistication for the ever-disruptive and iterating healthcare eco-system. Whether a beginner or long-time Outreacher – the wisdom within will be sure to keep you at the leading

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Just Go Watch Steve Miller’s; Spray & Pray is not a Marketing Strategy Video

Many years ago (more than I want to state) I had the good fortune to learn about Steve Miller and over the years we have had some interactions via e.mail. If you are in Outreach or Marketing and you are not familiar with Steve Miller – stop everything you are doing – and GET FAMILIAR WITH STEVE MILLER!  His most recent book, UNCOPYABLE; How to Create an Unfair Advantage Over Your Competition is one – of which – you should have a copy – and you should have your fellow employees/peers get – and be copying what he advocates in

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This Is How All Organizations Should Communicate About Staff…Surly Bikes Has Guts (& Wit)

First – yes – I am still “on the mend” after my spinal injury (two fractured vertebrae and three herniated discs.) The fun began 18th April 2019. Five days ago I began walking without a walker! But much more work/rehab to go. I AM DYING TO GET BACK ON MY SURLY PUGSLEY ADVENTURE BIKE On the subject of bikes… I was at the Surly Bikes website ooooogling at the new Ice Cream Truck (more on this below) … but then – as I wanted to write to one of the bike designers there I know – I went to the

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Z Dogg MD Reveals a Lot of Truth About the Current Air Ambulance Industry

https://www.youtube.com/watch?time_continue=205&v=x8CKmj_e5vE Z Dogg MD has long been a thought and action leader. The video he produced needs to be shared and acted upon. For “insiders” he has a few facts a little confused (e.g. the cost of a Lear Jet) which – in no way should take away from his main takeaways! Please be prepared when customers and the public start asking you questions. Truth Please! Tell the Truth! Most important of all – TAKE ACTION TO INNOVATE AND IMPROVE THE STATE OF OUR INDUSTRY!   Rich O  

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Wouldn’t It Be Awesome to Have a Wearable Device to Sense Our Customer’s Emotions; It May be On the Way

https://medcitynews.com/2019/05/report-amazon-developing-emotion-sensing-wearable-device/?utm_campaign=MCN%20Daily%20Top%20Stories&utm_source=hs_email&utm_medium=email&utm_content=73017501&_hsenc=p2ANqtz–mrX0Ot10qOx54fQuf8llsGdAq15_zv8683hSbFdit_2wfyh73rxYvJWcxXFOqhiPyHyjVSXV5Wm43kGdgz9xgSi_gZ1P0wQBA97Z4VpcXvVfFAuU&_hsmi=73017501 Looking at the customer image above – it’s pretty clear that his emotional state looks as if he is confounded or confused. Who knows? How often do we correctly interpret our customer’s emotions? AMAZON DEVELOPING EMOTION SENSING WEARABLE DEVICE The link above will inform you of developments at Amazon to commercialize a wearable emotion sensing device. My first thought was. “Heck – I’m not so concerned about something sensing my emotions (I do appreciate the worth in this) but – what I crave to have is something to help sense my customer’s emotions! Especially during interactions on the phone

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Rich O “Out of Commission” Due to Spinal Injury; Inside the Medical System Big Time

Rich O at St. Elizabeth’s E.D. (Boardman, Ohio) after transport by Cardinal Joint Fire District Paramedic/Firefighters   18th April 2019 Rich Obertots sustained a spinal injury while grappling with a > 200 lb. boxed refrigerator he was trying to transport by himself on a dolly to his condo that overturned when high winds took it and him over. After uprighting the refrigerator and getting it back on the dolly (to get it out of a driveway he was blocking) he later noticed some “back pain.” Findings – 3 agonizing trips to the E.D. later after an MRI; Herniated disc L2/L3

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Earn More First Flight Requests Now; 7 Essential Videos from The Book of Outreach

  Thanks to each of you that communicated after last week’s BLOG requesting you let us know what matters most to you to be included in The Book of Outreach. Your suggestions are in. The book, Webinar series, and 27 videos are for you to help the safest and most worthy flight programs to earn first flight requests to provide those counting on you with the highest probability of a positive outcome. GET A HEAD START – BE FIRST TO LIFT OFF YOUR OUTREACH LEARNING If you truly desire to astonish your customers and earn more first flight requests –

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HOW BAD DO YOU WANT IT; A Call to the Outreach Courageous

I am in the final days of writing and organizing The Book of Outreach; How to Astonish Customers & Earn Flight Requests. 19 years in Critical Medical Aviation and 39 years in healthcare, nearly an entire lifetime Outreaching. The essentials for Outreach success are in the book, the companion Webinar series about to launch, and the Video-based online Learning Management System. If you truly aspire to be effective at Outreach what we have created will work. However – there may be some Outreach frustrations you may have or some challenges you are facing that you hope will be in our

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