Do You Have a System to Triage, Categorize and Prioritize Your Customers That Works? Imagine a Flight Program That Does Not!


NOTE: The content below provides clarifying information about this video. It’s recommended you read this – but – if you only watch the video – it will help you to earn and stimulate flight requests.

ALL SUITED UP AND NO PLACE TO FLY; IMAGINE THIS 

What if our firm was contacted by a large flight program that many consider being “State of the Art.”

They are;

  • Extremely well funded
  • Their aircraft are top of the line twin-engine and nearly all are next to new
  • They are extremely well equipped – you name it – they have it
  • They engage in relentless clinical training
  • Their Communication Specialists are “blazing fast” in their overall Customer Focus Reflex Profile ™ and almost all are NAACS certified
  • Their staff from Pilots to Support Admin to Mechanics/Maintenance to Flight Clinicians to Comm Specs to Education Specialists are fit, energized, focused and ready to take on any challenge

Yet for some reason – their flight requests keep decreasing and decreasing – WHY? They are in a highly populated and growing market space – yet – flight requests keep decreasing – WHY?

Well – one of the first things we would ask this flight program’s leadership and staff would be, “How much about and how deeply do you know your customers?” Especially the three most vital intrinsic drivers for each individual. And – “What is your current system for triaging, categorizing and prioritizing your customers?”

Sure – we would factor outside competition and erosion – but we all know that our #1 competitor is always ourselves. And our #1 focus is always our customer’s astonishment. (Are we safe and filling our customers with wonder and amazement? It had better be much more than “satisfying” because that low level no longer does much at all for anybody.)

CAN YOU IMAGINE ANY SUCCESSFUL ENTERPRISE THAT DOES NOT INTIMATELY KNOW (and keeps on discovering) WHAT ITS CUSTOMERS CRAVE? 

CAN YOU IMAGINE ANY THRIVING ENTERPRISE THAT DOES NOT HAVE A WORKING SYSTEM TO TRIAGE, CATEGORIZE AND PRIORITIZE THEIR CUSTOMERS TO PROPEL AND GUIDE SALES / MARKETING / BUSINESS STIMULATION EFFORTS?

  • Apple?
  • Amazon?
  • Berkshire Hathaway?
  • Disney?
  • Southwest Airlines?
  • General Electric?
  • Medtronic?

Imagine that – the flight program that reached out to us – in many ways – had earned its right to be trusted by customers making flight requests – but was entirely lacking in a well-structured method to deeply and intimately understand what each customer craved and desired – and worse yet – they totally lacked any system (other than flight request and completion statistics) that triaged customers so that they could optimize their flight request earning and stimulating efforts. Those are root causes of decreasing flight requests. The good news – these are root causes that they would have a high degree of internal control to fix.

Of course, this imaginary scenario is not you or your flight program – right?

SO THAT MORE INDIVIDUAL’S DREAMS JUST MIGHT BE REALIZED – THIS CONTENT IS ON US 

The video above – sourced from our new Flight Request Stimulator learning management system – will provide you the basics to set up your customer triage system so that you can improve how you devote your valuable and limited resources toward the critical mass of the right customers.

It’s triage. There are “right” customers! Just ask leaders in the highly admired companies listed above.

Those enrolled in our new Flight Request Stimulator Program get much more detail, “Just Show Me How to Do It!” videos, immersive simulation scenarios and are provided templates, mentoring and other tools to implement – but – if you only learn this method – and RELENTLESSLY AND CORRECTLY APPLY IT – it will work for you.

This will ideally enable many individuals – having their worst day – to make it through – to survive and realize their dreams.

If you wish to learn more about our complete Flight Request Stimulator On-Line Learning Program – be in touch rich.obertots@thinkthroughtools.com 330.623.5910

NOW GET OUT THERE AND TRIAGE – THEN FOCUS ON THE RIGHT CUSTOMERS!

 

 

Our next blog topic will be about INNOVATION INTIMIDATION and how to overcome it. We know the answer – it’s a “No Strainer” and it can propel you to leap ahead and keep ahead of less innovative competitors.