This Is How All Organizations Should Communicate About Staff…Surly Bikes Has Guts (& Wit)


First – yes – I am still “on the mend” after my spinal injury (two fractured vertebrae and three herniated discs.)

The fun began 18th April 2019. Five days ago I began walking without a walker! But much more work/rehab to go.

I AM DYING TO GET BACK ON MY SURLY PUGSLEY ADVENTURE BIKE

On the subject of bikes… I was at the Surly Bikes website ooooogling at the new Ice Cream Truck (more on this below) … but then – as I wanted to write to one of the bike designers there I know – I went to the bios page.

Drat – he’s no longer there – but I started selecting the bios of people. WOW! I thought, “This is exactly how ‘with it’ companies communicate about each individual vs. the ego-based long-winded bios at most sites.”

[Yes – I have had a long history of ego-based posting of all of my degrees, certifications and way way way too much information. GUILTY!]

SURLY BIKES; DIFFERENT AND WITTY

Surly has the guts to be different – do you? Take a look at how each individual expresses about themselves.

Would you learn more from this about what makes each individual tick – or from an over-inflated CV approach typical of 99% of websites?

As I have preached for > 20 years (and 40 in healthcare all together) Know thy customer as intimately as possible. Know what matters to each individual – deeply.

Surly Bikes gets it – go see – and buy their bikes – they are awesome.

https://surlybikes.com/bios

Hope to ride with you in 2020.

I crave this bike (below Ice Cream Truck) as a “Little Brother” to my Pugsley… maybe in 2020… for now – heal my spine.

Be Brave – Be Bold – GO BIG!    Rich O

https://surlybikes.com/bikes/ice_cream_truck