Is Your Outreach Operating System Guided by the Right KIMs (Key Impact Metrics) – Better Be or Your Outreach Will Stall and Fail

AWESOME OUTREACH SYSTEM ELEMENTS – BUT HOW WILL WE KNOW WHAT WORKS – KIMs In our clinical, communications, aviation, mechanical and program management realms we have infinite metrics to measure to help us determine how we are doing. If we understand their implications – then use these and monitor consistently – we will be effective and succeed. The same goes for Outreach. The question is – each day – what Key Impact Metrics (KIMs) are you using to measure, monitor, course-correct and remain agile to be sure you are astonishing your customers to earn and stimulate flight requests? As it

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The Book of Outreach; How to Astonish Customers & Earn Flight Requests…Taking Flight Soon

Cover design by Mike Wohlwend & Kevin McCarthy After 19 + years creating Outreach methods – templates – systems and software to inform clinicians and technicians at flight programs throughout the USA on how to astonish customers and earn flight requests – THE BOOK OF OUTREACH; How to Astonish Customers & Earn Flight Requests (TBO) is taking flight soon. TBO also contains wisdom from more than 39 years on both sides of the Critical Medical Aviation equation where I was a customer working as a paramedic in the field requesting helicopters for incidents like motor-vehicle accident entrapments or as an

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Are You Producing Endorphins; If Not – You May be in Trouble – Here’s Why

    http://www.aignerchocolates.com/SearchResults.asp?Search=airplane&Submit=Search ARE YOU SENSING WHAT I SENSE WHEN I LOOK AT THESE AIGNER CHOCOLATES? You know the effect they will have – you know what they will produce… WELL – DO YOU PRODUCE ENDORPHINS? Imagine or recall what you feel and sense when you walk into a chocolate shop. Pause…really – close your eyes and imagine what you are feeling, smelling, anticipating and sensing – especially if the chocolate shop is your favorite – especially if you have a high degree of certainty that endorphins are soon to be produced along with many other positive and perhaps –

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Why Outreach Without a CRM = Outreach Without a Nervous System; A Set Up for Outreach Failure

WHAT IS CRM For professionals operating in Critical Medical Aviation – when we see or hear “CRM” – our cognitive reflex will identify and interpret this as; Crew Resource Management (or AMRM [Air Medical Resource Management]) For business professionals and professionals engaged in Outreach in Critical Medical Aviation – “CRM”  also represents Customer Relationship Management WIKIPEDIA’S DEFINITION OF CRM “Customer-relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales

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Marketing – Sales – Outreach – What’s the Difference; Smart Flight Programs Know

  Marketing – Sales – Outreach; What’s the Difference For clinicians and technicians in Critical Medical Aviation – everyone must be involved to some extent in Outreach. However – is it not the case – that most are highly confused – if not frustrated – if not enraged about just what it is they are to do and how to do it. Is this you? In the soon to be published The Book of Outreach 2019 – you will be provided everything you will ever need to know to be highly effective at Outreach. In the meantime – here is

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The 3rd Rule of Outreach: Be The Resource of First Choice; The Trusted Problem Solver

The 3rd Rule of Outreach;  “Be The Resource of First Choice; The Trusted Problem Solver.” Some Drummer Guy [This is a small excerpt from the soon to be published: The Book of Outreach 2019] Everybody has problems. Every customer has problems. Many kinds of problems. The problem is – when somebody is in sales – selling something specific – like a helicopter, or a medical device, or CRM software – they focus in virtually 100% on selling that to the customer. As they should – that’s how they get paid. However – in Outreach what is your focus? To understand

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Amy the Experienced Yet Frustrated Outreaching Flight Nurse; Soon She’ll Have The Book of Outreach 2019 to Help

  “I’m failing at this! I got into flight medicine to treat critically injured and ill patients. Now my base manager tells me I must do Outreach. She said that Outreach is the new ‘Enterprise Skill-Set’ critical to our success just like Safety/AMRM and clinical competency.” “I understand why’s it’s essential. I know we need to have individuals at hospitals, EMS/Fire agencies, and Emergency Services Dispatch Centers making flight requests to us or there are no flights. If there are no flights, basically I’m out of a job that I worked long and hard to earn and one that I

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SECRETS OF OUTREACH MASTERS REVEALED; OUTreach INsights Episode I

  Outreach can be like a chess match at times. The fact is – organizations are competing to earn the trust and loyalty of customers and customers are a high-worth scarce resource in play. For more than 19 years – ThinkThroughTools has had the honor to work with Masters of Outreach. Key; work “with.” Our successes were achieved together – each bringing to the Outreach chess board and the client’s market space; Trust Commitment Intelligence Energy Systems Skill-sets and… A spirit of Win/Win (something at which some may scoff – yet something essential more than ever.) Above all – our

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No More Air Medical Transport; What Happened?

copyright Popular Science Magazine (a long long time ago) IMPOSSIBLE TO DO TODAY – BUT In his epic book – Paradigms – Joel Arthur Barked stated, “Ask yourself; What is impossible to do today – but if it were possible – would radically change your industry?” UBER – right! Because of exciting advances in myriad technologies – the day is coming where very little – if any – air medical transport will be required. We all know this. How far off is this – probably sooner than most believe. Faith Popcorn taught us all about “Terminal Trend Analysis” – the

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Don’t Kid Yourself – Your End is Near; Are Replacements Ready to Jump In

      FOR AUTHENTIC CRITICAL MEDICAL AVIATION  LEADERS ONLY: “DON’T KID YOURSELF!” YOUR END IS NEAR  Why is your end near? What is one of the most troubling trends challenging Critical Medical Aviation leaders? What is being done to intensely develop, support, promote and recognize authentic leaders – at all levels of your organization? What are you doing – hourly – daily – weekly – monthly ( not at some weekend leadership seminar once per year ) to assure key roles are never vacant or filled with individuals that are not fully ready to jump in – take charge

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