Ready To be “Awakened” Ready to be Inspired; Introducing Tim McCarthy…

Sometimes God or “The Force” or Fate – or Karma – you name it – brings individuals into our lives that awaken, inspire and propel us in positive ways we never could have imagined. Tim McCarthy is such an individual. I could readily write 10,000 positive words about Tim – he would however not want me to write one. He is that kind of remarkable man. So – all I will do is – ask – that – if you desire some wisdom – if you wish to awaken today – select the link “Second Thoughts” below and begin a

Read more

Is Your Outreach Operating System Guided by the Right KIMs (Key Impact Metrics) – Better Be or Your Outreach Will Stall and Fail

AWESOME OUTREACH SYSTEM ELEMENTS – BUT HOW WILL WE KNOW WHAT WORKS – KIMs In our clinical, communications, aviation, mechanical and program management realms we have infinite metrics to measure to help us determine how we are doing. If we understand their implications – then use these and monitor consistently – we will be effective and succeed. The same goes for Outreach. The question is – each day – what Key Impact Metrics (KIMs) are you using to measure, monitor, course-correct and remain agile to be sure you are astonishing your customers to earn and stimulate flight requests? As it

Read more

The Book of Outreach; How to Astonish Customers & Earn Flight Requests…Taking Flight Soon

Cover design by Mike Wohlwend & Kevin McCarthy After 19 + years creating Outreach methods – templates – systems and software to inform clinicians and technicians at flight programs throughout the USA on how to astonish customers and earn flight requests – THE BOOK OF OUTREACH; How to Astonish Customers & Earn Flight Requests (TBO) is taking flight soon. TBO also contains wisdom from more than 39 years on both sides of the Critical Medical Aviation equation where I was a customer working as a paramedic in the field requesting helicopters for incidents like motor-vehicle accident entrapments or as an

Read more

Are You Producing Endorphins; If Not – You May be in Trouble – Here’s Why

    http://www.aignerchocolates.com/SearchResults.asp?Search=airplane&Submit=Search ARE YOU SENSING WHAT I SENSE WHEN I LOOK AT THESE AIGNER CHOCOLATES? You know the effect they will have – you know what they will produce… WELL – DO YOU PRODUCE ENDORPHINS? Imagine or recall what you feel and sense when you walk into a chocolate shop. Pause…really – close your eyes and imagine what you are feeling, smelling, anticipating and sensing – especially if the chocolate shop is your favorite – especially if you have a high degree of certainty that endorphins are soon to be produced along with many other positive and perhaps –

Read more

Why Outreach Without a CRM = Outreach Without a Nervous System; A Set Up for Outreach Failure

WHAT IS CRM For professionals operating in Critical Medical Aviation – when we see or hear “CRM” – our cognitive reflex will identify and interpret this as; Crew Resource Management (or AMRM [Air Medical Resource Management]) For business professionals and professionals engaged in Outreach in Critical Medical Aviation – “CRM”  also represents Customer Relationship Management WIKIPEDIA’S DEFINITION OF CRM “Customer-relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales

Read more

Marketing – Sales – Outreach – What’s the Difference; Smart Flight Programs Know

  Marketing – Sales – Outreach; What’s the Difference For clinicians and technicians in Critical Medical Aviation – everyone must be involved to some extent in Outreach. However – is it not the case – that most are highly confused – if not frustrated – if not enraged about just what it is they are to do and how to do it. Is this you? In the soon to be published The Book of Outreach 2019 – you will be provided everything you will ever need to know to be highly effective at Outreach. In the meantime – here is

Read more

The 3rd Rule of Outreach: Be The Resource of First Choice; The Trusted Problem Solver

The 3rd Rule of Outreach;  “Be The Resource of First Choice; The Trusted Problem Solver.” Some Drummer Guy [This is a small excerpt from the soon to be published: The Book of Outreach 2019] Everybody has problems. Every customer has problems. Many kinds of problems. The problem is – when somebody is in sales – selling something specific – like a helicopter, or a medical device, or CRM software – they focus in virtually 100% on selling that to the customer. As they should – that’s how they get paid. However – in Outreach what is your focus? To understand

Read more

Amy the Experienced Yet Frustrated Outreaching Flight Nurse; Soon She’ll Have The Book of Outreach 2019 to Help

  “I’m failing at this! I got into flight medicine to treat critically injured and ill patients. Now my base manager tells me I must do Outreach. She said that Outreach is the new ‘Enterprise Skill-Set’ critical to our success just like Safety/AMRM and clinical competency.” “I understand why’s it’s essential. I know we need to have individuals at hospitals, EMS/Fire agencies, and Emergency Services Dispatch Centers making flight requests to us or there are no flights. If there are no flights, basically I’m out of a job that I worked long and hard to earn and one that I

Read more

SECRETS OF OUTREACH MASTERS REVEALED; OUTreach INsights Episode I

  Outreach can be like a chess match at times. The fact is – organizations are competing to earn the trust and loyalty of customers and customers are a high-worth scarce resource in play. For more than 19 years – ThinkThroughTools has had the honor to work with Masters of Outreach. Key; work “with.” Our successes were achieved together – each bringing to the Outreach chess board and the client’s market space; Trust Commitment Intelligence Energy Systems Skill-sets and… A spirit of Win/Win (something at which some may scoff – yet something essential more than ever.) Above all – our

Read more