UC Health Launches “These Hands” Tribute; RAR™ (Relentless Authentic Recognition) in Action

Congratulations and thanks to Kelly Martin, Senior Director, Internal and External Communications and all those working with her at UC Health for producing a compelling and inspiring recognition tribute to the hands, minds, souls and hearts of those engaged in efforts to “Keep Dreams Alive” in the Cincinnati, Ohio region. Our team at ThinkThroughTools / OutreachU ™ are honored that you chose to include our original song, THESE HANDS as part of your production. (Link to Video Located Below Lyrics) OUTreach and INreach at its Best = RAR ™ (Relentless Authentic Recognition)  Many individuals are craving authentic recognition; within your organization

Read more

Are You Tightly Bound to Your Customer’s Neuroreceptors; Indefatigable Adhesion is the Key!

PATIENTS & CUSTOMERS; ALL HAVE NEURORECEPTORS – ARE YOU THE AGENT OF CHOICE We all know that pharmaceutical agents will bind to different neuroreceptors in patients. Their actions may activate – stimulate – or they may block or suppress. Similarly – various flight programs (agents) will bind to different neuroreceptors in different customers. What is it about your flight program that binds with the neuroreceptors of what kinds of customers? There are 4 Essential VACC MissonMetrics (Neuroreceptors) that Critical Medical Aviation customers have. Of which of these four are each of your customers most receptive? You’d better know! Your customized

Read more

Do Your Customers Look at You Like This – You’d Better Hope So or You Are Toast

DO YOUR CUSTOMERS CRAVE YOU In this photo, Baxter and Bailey see something they crave… a dish of apples being offered to them. They are both naturally affectionate and loving beings – but – when apples are near – look out! HOW DOES THIS APPLY TO YOUR CUSTOMERS When we started our company in 2000 – one of the first things I did – all over the USA was to immerse and fly with our new Air Medical Transport clients. Why? What do you think every one of them told me when I was first asking about them? It was

Read more

YOU MATTER; IS THIS WHAT YOUR BEHAVIOR SIGNALS TO OTHERS?

REMEMBER THE BLACKBERRY? WHO CARES…WHAT MATTERS IS YOUR BEHAVIOR WHEN YOU ARE WITH CUSTOMERS (This graphic may be dated – the principle it evokes is eternal) What could be more disrespectful to customers than to take a call, text or even look at your smartphone in their presence? What could be more disrespectful when with peers (who are also customers) than to ignore them when they are physically present and take a call, text or react to your mobile device? YOU MATTER Think about the message it sends when you are with others and you suddenly act as if their time

Read more

FMICs (Flight Medics in Command) of Flying – Pilots Treat Patients – Comm Specs Now in Charge of Aircraft Maintenance; BRILLIANT IDEA!

What if tomorrow – the leadership at your Critical Medical Aviation program implemented the following decisions;   1. Flight Paramedics or Flight Nurses or Flight Respiratory Therapists will fly the helicopters or fixed wing. “Wow – let’s think – the cyclic will get me Internet access – right.”    2. Pilots will now treat all patients ” 80 mm/hg is a good thing – or a bad thing? “ 3. Comm Specs will take over all maintenance of the aircraft. “Now then – if I can work a CAD I can tune an engine for sure… cakewalk.”      How

Read more

Helos for the Holidays; Innovative Outreach Using a Dysrhythmics’ ™ Medley

For the holidays – do you really want to Outreach in a unique way that will astonish your peers and customers? Hope so. Now you are going to learn about a wonderful holiday Outreach initiative that you could replicate or adapt – that is fun, highly engages your team with your customers and – could contribute to a worthy cause. For 2018 – Come on – don’t do boring – do different… LET YOUR OUTREACH SING! THE BACKSTORY; ADAPTING FROM THE ORIGINAL DYSRHYTHMICS ™ Some of you long-timers may recall a Medical Musical Comedy group called The Dysrhythmic’s™ and some may

Read more

How Long Can You Listen? 17 Years of AIL (Authentic Immersed Listening)

AIL (Authentic Immersed Listening) As we endeavor to earn and stimulate flight requests we do this first through our relentless devotion to safety/AMRM. Next through our relentless dedication to set up our customers for success – being their resource – so that when they require us – we can provide them – and those with whom they are entrusting us with the highest probability of a favorable outcome. To do this – above all – we must be able to listen. And – not just shut up – but do this using AIL (Authentic Immersed Listening.) AIL – as our

Read more

AM I TRULY AIMING HIGH EVERY DAY

Going on 39 years in EMS/Critical Medical Aviation/healthcare services, I have been able to experience many phases of how we have evolved. In recent times, I have observed and experienced chasm-sized-gaps between some individual’s commitment to clinical/aviation/communication matters and those of Outreach / Customer Focus/ Business/ Enterprise → EXECUTION; the key word being COMMITMENT!  On some days – that individual is me. We know that fundamentals of operations must be on the mark – but we also must be focused on setting up those who request us for success – and – be their resource for matters far beyond our

Read more

Set Up Your Customers for Success & Curtail Addicting Them to SWAG!!!!

(Photo of an Outreach Practitioner shortly after he has been informed that he’d better end his addiction to passing out T-shirts as his main strategy to earn and stimulate flight requests.) Below – he will be shown how. This is not you – right? END THE HABITUATION; THERE’S A BETTER AND MORE ENDURING WAY When Critical Medical Aviation began – for some reason flight programs used T-shirts, ball caps, pens, pins and pizza and other “SWAG” to try to earn and stimulate flight requests. This “tradition” continued and did one thing for sure; HABITUATED ALL CUSTOMERS TO EXPECT T-SHIRTS, BALL

Read more

Outreach on Steroids : How Are You Coming to the Rescue in a Non-Medical Manner?

“ A young boy had a “Birthday Party” and nobody came… not the end of story! For more than 18 years we have advocated – that Outreach is not about bragging – pitching your services – one-way communications (like marketing and advertising) and engaging in overt promotion. Outreach IS ALL ABOUT – two-way; setting up your customers and those in the community to succeed. About – being a resource. And, seeking out ways to reach out and come to the rescue – far beyond medical interventions. Well – below is a link that is a lesson about Outreach on Steroids!

Read more